Project "Das ist Kunst" has been realized in the framework of a research-oriented analysis of the cultural climate in Serbia. Searching for the nature of contemporary art, the authors were having discussions with 81 people, each of them providing their answer to the very same question respectively: "What does art mean for you?". These answers have been accompanied by the photographs of participants whereas all of them had been photographed while presenting a single object of their possession considered to be a work of art, according to each and everyone’s respective taste and choice. Such a request was differently interpreted by different participants. The authors were talking not only to artists, but to other protagonists of the art system (gallery managers, representatives of organizations and institutions, professors, curators, critics, cultural producers, cultural policy creators) as well as to citizens of Serbia coming from eight cities, being of different ages and of different professions. The publication conceived of their answers and photos is the result of the research.  The publication was promoted alongside with the photo-exhibition in O3ONE gallery in December 2006.

Authors of the project: Ana Adamovic and Milica Pekic Conev.
Publication AD and Design: Aleksandar Macasev